01: Define
Analyze Opportunity

• Identify Stakeholders
• Create UX Vision
• Segment the Market

Build Context of Use

• Build User Profiles
• Build Environment Profiles
• Identify Red Routes
• Define Business Requirements

02: Design
Develop the Information Architecture

• Sitemap
• Visual Brief
• Gather Content
• SEO Strategy

Layout/Design the Screens

• Rough Sketches
• Wireframes
• Mockups

3: Develop
Evaluate Usability

• Build Solution
• SEO Implementation
• User Acceptance Testing

04: Deliver
Set Key Performance Indicators

• Track Real World Usage
• A/B Testing
• Continuously Improve Site